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Billboard Advertising

Billboards, known in the advertising industry as out-of-home or OOH advertising, is no longer just the giant signs you see along the interstate; OOH advertising now includes things such as wallscapes, stadiums, bus shelters, street furniture such as park benches, rest areas, displays in rest rooms at bars and restaurants, transit venues such as buses and even gas pumps. OOH advertising has grown continuously for at least the last 20 years.

An article in American Demographics magazine revealed that "the average American now spends more time on the road than eating meals."* This gives billboards high visibility, which is the greatest tool in reaching any audience.

70% of billboards in the passenger's field of vision were examined**
59% of bus shelters were examined by a passenger traveling past the shelter**
95% of passengers examined tri-visions (billboards made of triangular prisms that rotate to show three different displays**
26% of respondents say outdoor advertising influences their buying decisions**

The ever expanding options for OOH advertising make it a fit for every budget. Our creative department and production services can assist you in designing and implementing a billboard thatʼs right for your company. Please contact our account executives toll free at 1-800-960-2408 for special quotes.

* In the Driver's Seat by Brad Edmondson. American Demographics, March 1998.

** The PRS Eye Tracking Studies, Validating Outdoor's Impact in the Marketplace 1999-2000. Perception Research Services, Inc.