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Direct Mail Advertising

U.S. companies typically spend upwards of 50% of their marketing dollars on direct marketing.* CPM Media Group has access to databases that track hundreds of categories of information on nearly every household in the U.S.; we can create a profile of your target audience and generate a customized mailing list to optimize your ad dollars. CPM can provide access to more than 40,000 different mailing lists with specific identifying features that can be broken down into three general categories:

Demographic: Socioeconomic traits including

Spending patterns
Ethnicity
Income level
Education
Gender

Geographic: Subdivisions of the list based on geography or politics including

Regions
States
ZIP codes
Counties
Cities
Election districts

Psychographic: Lifestyle characteristics, personality types and attitudes including

Risk Takers
Investors
Organization Members
Athletes
Hobbyists
Religious beliefs

After completing your direct mail piece and identifying your target audience, we can help you save on bulk mailings. CPM's creative team takes full advantage of every postal service program and discount to achieve the lowest price per mail piece possible. Direct mail marketing can work for almost any budget. For more information on how CPM's research, creative and production departments can help your company create an effective direct mail piece, contact our account executives toll free at 1-800-960-2408.