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Radio Advertising
Radio advertising is second only to television in reaching the broadest possible audience. The marketing research firm Arbitron reports that there are more than 13,500 radio stations in the U.S. Consider the following facts:
- Radio stations reach 94% of the U.S. population ages 12 and up*
- The average American listens to about 20 hours of radio every week*
- Radio listening is fairly consistent across genders for people ages 18 - 64*
- Unlike other media, radio ads reach people at home, at work and in the car*
- The number of FM stations in the U.S. has more than tripled in the past 20 years*
CPM Media Group can reach nearly every market in the U.S. through a nationwide network of radio stations; large and small, Spanish language as well as English. CPM's creative services department can help create a customized commercial or you can use your own. For more information on how using radio advertising can increase your sales, contact Tom Siqveland at 1-800-960-2408.
*Radio Today 2003 Edition published by Arbitron Inc.
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