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Television Advertising
The CPM Media Group network of television stations includes cable, network, and independent broadcast stations. Television advertising is arguably the best vehicle for attracting a large audience because it reaches across all demographic and geographic groups and can be targeted locally, regionally or nationally. Consider the following facts:
- 98% of U.S. households own at least one television*
- The average U.S. household uses the TV nearly 7.5 hours a day*
- 74% of U.S. households have cable TV (including via satellite)*
- Cable TV accounts for 41% of the primetime viewing audience*
When packaged correctly, television advertising can be very affordable. By taking advantage of CPM Media Group's buying power, the cost per 1,000 for a 15, 30 or 60 second TV commercial is often actually lower than newspaper rate card prices. We can make TV advertising affordable for almost any budget.
CPM's creative services department can create a customized ad for your company or refer you to a production company that meets your needs.
For more information on how to use television to increase your sales, contact Tom Siqveland at 1-800-960-2408.
* Nielsen Media Research 2000 Report on Television ©2000 Nielsen Media Research.
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